Definition: “Social Media” is websites and applications that enable users to create and share content or to participate in social networking. It includes Facebook, Google, Twitter, Instagram, Youtube, Linkedin, etc
Definition: “Retargeting” (also known as remarketing, ) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. If someone clicked on an ad to go to a website the information is stored on the person’s computer for future use to save time and user preferences. This is called a “Cookie”.
Definition: “Cookie” also know as an An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. Without cookies being stored on your computer, you would need to continually log into a website every time the page was refreshed. Each time you visited a website it would be like the first time you visited with no user preferences stored. The following are the types/variations of cookies: Session Cookies: Created for a specific session, these expire upon the termination of the user’s browser session. Persistent Cookies: Normally known as tracking cookies, these cookies have a specific time period before they expire. Secure Cookies: When a user is accessing the server through HTTPS, secure cookies are used to provide maximum security to user data through encryption.
